PureDMG Mission

PureDMG was founded in 2021 by industry veteran Eleanor Davis as a passion project.

Our mission is to provide an ecosystem for gamers and the games they are passionate about. To share gaming experiences and ideas. The goal is to inform players about the games they love and engage with the community. PureDMG is primarily about the fans, they are what makes gaming so enjoyable.

While communities are now spread far and wide across the Internet on social platforms, PureDMG brings people and gaming information together. Over the years, real friendships have been formed in our communities which is an important part of PureDMG.

We’ve worked with many publishers over the past 25 years to help engage gaming communities with their products. We have more than two decades of experience in community management, marketing, and advertising in the videogame sector.


Eleanor Davis

Eleanor Davis created what was probably the first videogame fan community on the Internet back in 1995 winning numerous awards for her work on content and community engagement. Eleanor created game communities that became go-to resources for gamers including the Diablo franchise, World of Warcraft, Guild Wars, Warcraft 3, and more.

In the early years, Eleanor also helped found the world’s first videogame cafe with Paul Younger in 1995 based in Edinburgh, Scotland. This included holding some of the UK’s first large-scale LAN events called The Gathering and Fusion.